Proprietary
Salesforce
Customer relationship management for sales teams
A system to manage leads, accounts, deals, and customer interactions in one place.
In depth
What it is
Salesforce is a system to manage leads, accounts, deals, and customer interactions in one place.
Key features
- CRM platform - Sales CRM plus an extensible application platform.
- Customization - Custom objects, workflows, and code-level extensions.
- Ecosystem - Large app marketplace and integration surface.
- Reporting - Dashboards, reports, and analytics (edition-dependent).
Strengths
- CRM platform - Sales CRM plus an extensible application platform.
- Customization - Custom objects, workflows, and code-level extensions.
- Ecosystem - Large app marketplace and integration surface.
Trade-offs
- Complexity - Data model and automation complexity grows quickly at scale.
- Cost - Enterprise pricing and add-ons can be substantial.
- Lock-in - Customizations and integrations increase switching cost.
Pricing
Commercial product sold via subscriptions and/or licenses. Pricing commonly varies by seats, usage, and governance features.
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